About The Team
President Sherry Castaldi
A RESA 2015 Top 10 Home Stager of the Year Occupied Category United States™
Certified Professional Home Stager and Redesigner of Home Staging Resource, Color Perfect Home™ Certified Color Expert, Vacant Property Specialist, and Golden Circle 10 YR Member of NAPO, the National Association of Professional Organizers
Sherry Castaldi holds the RESA-PRO™ Distinction from the Real Estate Staging Association, was the first to receive the Staging and Redesign Vacant Property Specialist designation and is a Staging Mentor for Home Staging Resource. Sherry was honored as a RESA 2015 Top 10 Home Stager of the Year Occupied Category United States™.
She has received recognition from the RESA Sold Over List Price Club for her accomplishment of staging homes that have sold $45,000+, $30,000, $25,000, $15,000, $10,000 (8x) and $5000(12x) over the listing price.
Sherry, a life long resident of Chester County, brings her knowledge of the area and former background in Real Estate to her current Real Estate Home Staging Profession. Sherry incorporates the expertise she gained as an agent, actively listing and selling real estate, understanding the needs of sellers, buyers and real estate agents into the equation when consulting and preparing a property for sale. She knows how to improve and showcase the home to appeal to today’s buyers, providing an invaluable service to the seller, and their listing agent.
By combining her real estate and staging expertise with her unique style of a detail driven, methodical process she created her original Real Estate Home Staging and Curb Appeal Consultation and Property Assessment™. Sherry delivers a power-packed value session of staging guidance to the homeowner of how to prepare and show their home to the real estate market that brings proven results time and time again. Sherry was invited by Audra Slinkey, President of Home Staging Resource, to present as a guest speaker “An Organized Approach to Staging” webinar, which she designed specifically for the Next Steps advanced training series for Home Staging Resource, a RESA accredited certification and training program. The presentation was so well received that it was added to Week 1 of the Home Staging Resource Training Program. She is also an HSR Staging Mentor helping new HSR students gain experience by job shadowing with her, outside of their immediate area.
Sherry Castaldi of Organized by Design, was one of the featured staging experts in Redfin’s 2017 Post “37 Home Staging Experts Share the Secret to Appeal to Buyers in Your City” . Redfin, Real Estate Redefined, is the national real estate company that provides a web-based real estate database and brokerage services.
She has added the new Color Perfect Home™ Certified Color Expert designation specifically to enhance her current color consultation service of specifying appropriate paint and finish colors to clients.
As a Delaware County Community College Adjunct Faculty Instructor, Sherry has taught “Staging Your Home to Sell”and “Organize and Declutter Your Space”.
Sherry authored the instructional handbook Organized by Design Step-by-Step Guide to Organizing© 2016. She is a Golden Circle 10 Year Member of NAPO, the National Association of Productivity & Organizing Professionals, and member of the local NAPO-GPC, Greater Philadelphia Chapter. She has served on the NAPO-GPC Membership Team and as the Corporate Associate Membership Coordinator for NAPO-GPC.
She can organize from one closet, to one room, your home office to your entire home. She has done a variety of specialized projects for clients from bathrooms and kitchens to fireplace renovations, and space planning designs, as well as color consultations. Experienced in Property and Project Management, easily coordinating home improvements and/or repairs for homeowners, Sherry can manage all aspects of your project such as painting, carpentry, plumbing, and electrical.
Organized by Design is a 5x winner of “Best of Houzz 2014 – 2018”, where only 3% of the Pros win and in 2018 Houzz stating “Your work won in the Customer Service category, as your portfolio includes some of the most consistent reviews on Houzz in 2017”. “We’re delighted to recognize Organized by Design among our “Best Of” professionals for customer satisfaction as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.” Organized by Design is also a recipient of the “Houzz Recommended” honor that goes to only the top-rated pros on Houzz, the leading platform for home remodeling and design.
Awarded as a BEST Of PHILLY 2010® Best Home Organizer, Philadelphia Magazine writes: “Sherry Castaldi’s blend of fairy godmother and powerhouse motivator quickly turns the messiest closets, offices and homes into aesthetically pleasing, functional spaces. She’ll set up filing spaces to help you stay organized, too.”
Sherry has been featured in Chester County Life Magazine, “As You Like It: All the Home’s a Stage” and “Selling Your Home? Meet Your Secret Weapon”, articles written by Sharon Maloney Spaeder. She was also the featured Home Stager in “Setting the stage for a quick sale” by Jeff Hougland, in the Real Estate in Chester County Section of the Daily Local News, West Chester, PA.
Sherry’s Qualifications, Designations and Awards
- RESA Sold Over List Price Club: Staging Homes that sold $45,000+, $30,000, $15,000, $10,000(8x), $5000(12x) over list price
- Color Perfect Home™ CCE Certified Color Expert
- HSR Certified Home Stager and Redesigner
- Member HSR Home Staging Resource
- HSR Staging Mentor
- RESA 2015 Top 10 Home Stager of the Year Occupied Category United States™
- Member RESA Real Estate Staging Association
- RESA-PRO™ Designation
- SAR Staging and Redesign VPS Vacant Property Specialist Designation
- Creator of the Real Estate Home Staging and Curb Appeal Consultation and Property Assessment™ and “An Organized Approach to Staging” webinar for HSR, Home Staging Resource
- Member American Society of Home Stagers and Redesigners
- Featured in Redfin’s 2017 Post “37 Home Staging Experts Share the Secret to Appeal to Buyers in Your City”
- Author of the Organized by Design Step-by-Step Guide to Organizing©
- DCCC Delaware County Community College Former Adjunct Faculty Instructor for “Staging Your House to Sell” and “Organize and Declutter Your Space”
- Golden Circle 10 Year Member NAPO
- Member NAPO National Association of Productivity and Organizing Professionals
- Member NAPO-GPC Greater Phila Chapter
- Registered PA Home Improvement Contractor #PA22648
- Awarded Houzz Recommended to only the top-rated pros on Houzz
- Awarded Best of Houzz 2014 – 2018 in Customer Service
- Awarded Philadelphia Magazine’s Best of Philly 2010 Best Home Organizer
- Established Organized by Design in 2004
- Located in Chester County, PA at 277 Spring Run Lane, Downingtown, PA. 19335
- Serving Chester County, PA, and the surrounding areas from the Main Line to Philadelphia, PA
Vacant Staging Team
As our vacant property staging service has expanded with the introduction of our own rental inventory, I have been fortunate to be able to put together an excellent vacant staging team to assist me on all vacant staging projects. This has been a welcome and much needed addition with many distinct and various elements of the staging process happening “behind the scenes” when professionally staging a vacant home to sell.
Vacant Staging Assistant Marlene Smith
Marlene Smith has proven to be the perfect addition to the team on the installations of the vacant staging projects with her eye for detail, organized process ability and business management background. Marlene is a member of RESA, the Real Estate Staging Association.
Logistics Coordinator David Castaldi
An integral part of our team, and husband of Sherry, is David Castaldi who as Logistics Coordinator handles the pre-staging rental deliveries and de-staging rental pick-ups required for the vacant staging projects.
On-line Presence Specialist and Technical Support Team
Social Media Manager Nancy Babcock
Organized by Design includes the social media management services of Nancy Babcock. Prior to launching her own social media consulting business, Nancy had more than 30 years of business experience in the government defense industry. She combines her extensive business background and understanding of social media strategies towards building online communities and brand awareness.
Webmaster Michelle Phillips
Michelle Phillips, owner and lead webmaster at Codefetti, LLC, has an extensive technology background and specializes in WordPress website design and support for small businesses like Organized by Design. Michelle works directly with business owners to help them create the website of their dreams while guiding them in internet marketing and WordPress best practices.
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