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Occupied Home Staging: When You Choose to Live in a Home Staged for Sale

Friday, February 13th, 2015
by Sherry Castaldi
Category: Home Staging

This year’s Real Estate Staging Association conference was especially exciting and eventful for me. I was truly honored to be prestigiously awarded a RESA 2015 Top 10 Home Stager of the Year Occupied Category United States™. With so many talented home stagers nationwide, it is a crowning achievement to make the top 10 in a trade association comprised of so many professional stagers and re-designers.

Home staging is all about merchandising a property to its fullest potential to the home buying market.

For the category in which I was honored, rooms staged were in an occupied home, meaning the homeowners were still living there, as opposed to a vacant home. Living in a staged home for sale is a challenging proposition to say the least, as how we show a home to the market is not how we live our daily lives in our own homes. The 2-part process of home staging includes both preparation and showcasing.

When someone works with me, each seller receives valuable information in my Real Estate Home Staging and Curb Appeal Consultation, which includes a typed Property Assessment of how to prepare their home for the Real Estate market. For many sellers, this comprehensive D-I-Y checklist is all they may need.

In other instances the seller may be best served with an additional follow-up visit of occupied staging service of either a 1-hour Follow Up Market Ready Visit for a quick once over or a Finishing Touch Staging Session for occupied homes completed in a few hours. These hands-on services assure that the home receives detailed attention for a professional finishing touch so the home is now ready for the market.

According to the National Association of Realtors, Home Sellers who typically spend between 1-3% of the value of their home on staging and improvement will usuallyreturn (ROI) between 8-10% of the home value in sales price! The 2015 NAR Profile of Home Staging Report notes that 37% of Realtors polled felt that staged homes increase the dollar value of the home to buyers from 1%- 5% compared to un-staged homes. RESAreports that of the 481 homes studied that were staged before they went on the market, on average; these homes received their first offer in 23 days after being professionally staged.

The Home Staging process is about having your home appeal to most potential buyers.  Today’s home buyers are savvy and expect homes to be properly groomed and move-in-ready. This is when attention to detail never mattered more and the old adage of “you never get a 2nd chance to make a 1st impression” was never truer!


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